Joselito’s full-funnel

Joselito aimed to increase its online sales during the holiday season, when competition is at its peak. Additionally, Joselito sought to enhance its visibility among international distributors, local competitors, and well-known international brands in the globalized market. To achieve the best results, it was crucial to optimize costs and ensure that every euro spent delivered the maximum return on investment.

Joselito pursued cost-efficient campaigns with a full-funnel approach to boost its product visibility in international markets. Furthermore, the brand invested in a robust content marketing strategy to establish itself as a benchmark and attract quality organic traffic, consolidating its position in the market.

“Joselito improved its online sales by using strategic solutions. For instance, Meta Advantage+ campaigns enabled better and more efficient advertising. During Christmas, the brand focused on making sure people could buy their products from start to finish, with a particular focus on international markets. They also made sure they were easy to find on search engines in Europe and created engaging content to attract people to their website.”