Rainbot: the first bot to transform LGBTIQ+ hate tweets into love poems
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ClientPride Connection México
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SectorOthers
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ClientPride Connection México
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SectorOthers
Challenge.
In the context of Pride celebrations, Pride Connection Mexico, an organization committed to promoting diversity and labor inclusion for members of the LGTBIQ+ community in Mexican companies, challenged us to analyze hate speech and try to draw attention to it.
Impact.
Rainbot locates hateful messages and converts them into short poems, which are then shared on social media to spread a message of love and acceptance. Rainbot’s impact was felt globally, with media outlets in 12 countries covering the story. In total, the volume of news pieces was high, making it the corporate project with the highest number of impacts globally.
Pride Connection Mexico is dedicated to promoting inclusion, development, and equity for the LGTBIQ+ community in Mexican companies. Rainbot not only exposes the hate experienced on social media but also encourages the promotion of love and diversity despite the negativity.
Solution.
We conducted an analysis of social media hate speech and discovered a growing trend of hate speech against the LGTBIQ+ community on social media platforms. The challenge was to flip the script and to turn hate into love and understanding. To accomplish this goal, we created Rainbot, the first bot that uses generative artificial intelligence to transform hateful tweets into poems that promote diversity and support for the LGTBIQ+ community.
