David González Natal

As a partner and managing director for operations in Mexico, David leads business growth in this key market and serves on the company’s Global Executive Committee. Recognized for driving creative transformation and the social impact agenda within the organization, he also heads the Diversity Committee, actively promoting inclusion through high-impact, internationally recognized strategic projects.

Experience.

He has directed iconic projects for global brands such as BBVA, Coca-Cola, Ikea, McDonald’s, and Telefónica, winning over 250 international creativity awards (including Cannes Lions, Clio, and Andy Awards). Recognized by Forbes as one of the 100 Most Creative People in Business and by Expansión as a leading LGBTQ+ business figure, he joined the MEXBEST jury in 2026. He holds a degree in Journalism, a Global CCO from ESADE, and has taught storytelling at schools like IE. Additionally, he is the co-creator of the organizational humanization platform Stayhuman and the trends portal Nxt in Mkt.

Interests.

David has strong ties to the cultural and artistic spheres, with a deep passion for cinema, literature, and art. He has prior professional experience in the music industry, which remains one of his main interests, and he is a keen explorer of gastronomy and culinary trends.