The opinion of our experts at IAB Conecta 2024 Mexico

We participated in IAB Conecta 2024, the leading platform for the development of the digital advertising industry. Three of our most influential executives shared their experience and knowledge about the latest technological tools, demonstrating their value in the advertising and social impact fields:

Mauricio Carrandi, CEO of LLYC Mexico | LLYC Innovative Projects. In the panel “Data Analytics and AI in Campaigns with Social Impact” he highlighted two major projects of the company:

• Rainbot: A generative AI bot that transforms hate messages on social networks (specifically those directed at the LGBT+ community) into expressions of support. This initiative demonstrates how technology can be used to foster a more positive online environment.
• The Purple Check: An AI-powered tool that detects and corrects bias in news headlines. It aims to promote a responsible narrative around gender-based violence.

Federico Isuani, Partner and Director of Marketing Solutions Americas | Automation in Advertising and Marketing. Addressed concerns about artificial intelligence and automation. “Technology should not be seen as a tool opposed to people, but as an instrument of support and extension. This humanistic perspective is crucial to ensure that technology benefits society at large.”

Dulce Lozada, Strategy Director of Marketing Solutions Latam North, discussed how marketing strategies for the Consumer of the Future. She discussed how marketing strategies must adapt to an increasingly empowered and demanding public. This is especially relevant in dynamic contexts such as Mexico, where the political environment presents unique challenges.

With spaces like these, we continue to reaffirm our pillar of innovation and leadership in the communication and marketing sector. We want to continue to be a symbol of adaptability and boldness, necessary to face the modern landscape and drive the success of companies in such a competitive market.

This content is translated with AI.