Asúa Inversiones Acquires 5% of LLYC; Mayoral’s Owner Increases Stake

Institutional investors are strengthening their commitment to LLYC. Asúa Inversiones, led by Víctor Urrutia, has acquired a 5% stake in the Marketing and Corporate Affairs firm. Additionally, Global Portfolio Investments (Grupo Mayoral) has increased its stake from 7.5% to 9.48%, and the DLTV fund managed by Beltran Palazuelo has also increased its investment. The shares were purchased at €9.5 each. These transactions demonstrate the market’s confidence in LLYC and its growth strategy.

LLYC is executing an ambitious strategic plan to reach €130 million in operational revenue by 2025, nearly doubling its size. So far this year, the firm has made three acquisitions: Lambert (USA), Dattis (Colombia), and Zeus (Spain).

Both Asúa Inversiones and Global Portfolio Investments, controlled by the Domínguez de la Maza family, have interests in other major companies. Asúa Inversiones holds stakes in Iberdrola and Ence, is a shareholder in Proeduca Altus (International University of La Rioja), and owns CVNE (Compañía Vitivinícola del Norte) wineries in Rioja. Global Portfolio Investments, owner of the textile company Mayoral, also holds stakes in listed companies such as Unicaja Banco and pharmaceutical laboratories Rovi.

“We are thrilled to have the support and trust of Asúa Inversiones, the Domínguez de la Maza family, and the DLTV fund,” said Francisco Sanchez Rivas, Chair of LLYC’s Board of Directors. “Their investment undoubtedly propels our growth project. This firm continues to be a great investment opportunity with a strong dividend, rising stock value, and low debt ratio,” 

LLYC Partners remain the main shareholder

LLYC Partners, now solely comprised of the firm’s professional partners, remains the largest shareholder of LLYC SA, holding 25.89% of the company. Including the direct participation of other partners in LLYC SA, 38,56% of the company is now owned by its top executives.

Currently, LLYC Partners has 24 professional partners in the 13 countries where the company operates.

“The company’s partner model, within our public company status, ensures professional development and commitment, allowing our collaborators to become partners through their professional performance,” said Alejandro Romero, Global CEO and Executive President of LLYC Partners. “Three years after going public, LLYC has tripled its revenue and profits and is now among the top 40 firms worldwide, with only 1.5 times EBITDA leverage. It has distributed over €5 million in dividends and acquired seven firms in our sector for €45 million. These are undoubtedly excellent results”.

LLYC continues to focus on innovation. The firm has sold 1.5% of its treasury shares to boost the growth of LLYC Venturing, its corporate venture initiative launched in 2021 to invest in high-growth startups and strengthen its entrepreneurial ecosystem. To date, it has made five investments in disruptive, high-potential growth projects.

Since 2023, LLYC Venturing has invested nearly €600,000, in addition to the €1.6 million the company allocates annually to R&D&i.