Alejandro Romero


Alejandro is our Global CEO. He is in charge of the fulfillment of the company’s Strategic Plan, driving LLYC’s CEOs in Europe, the United States and Latin America to achieve the business objectives. Directly leads the Key Clients plan and the Healthcare and Mining global plan accelerators. He is actively involved in our M&A and inorganic growth strategy, as well as in LLYC Venturing, our corporate venture initiative. In addition, he has been a member of the Board of Directors of LLYC SA since 2011, where he was appointed as CEO in 2022.


He has more than 28 years in the world of communication and marketing, 17 of them in Latin America and since 2015 in the United States, driving the growth of our firm, first geographically with a focus on Latin America, and now leading our organization globally, working with our Founding Partner and President, José Antonio Llorente, and our global COO, Luisa García.
He is an expert in Financial Communication, Crisis Communication, Marketing and Corporate Communication, and has worked on the most representative crisis communication projects in Latin America, such as Pacific Industrial Bank and Bavaria, and the shareholder dispute over the Backus & Johnston brewery.
He has advised economic groups such as Grupo Santo Domingo in Colombia, Grupo Romero in Peru, Grupo Luksic in Chile, Empresas Polar in Venezuela or Grupo Financiero Uno in Central America. He has led three of the 10 most relevant transactions in Latam, making him one of the leading M&A specialists in the region.


Alejandro is passionate about challenges, self-improvement, and achieving balance between mental and physical wellbeing. He enjoys fitness training and is an amateur boxer. He also loves talking about cigars and Scotch and loves dancing.