LLYC announces changes in the management structure of Marketing Solutions in Latin America

LLYC, the global Marketing and Corporate Affairs firm, today announced a new leadership structure for its Marketing Solutions business unit in Latin America, in order to consolidate its operations, expand its commercial opportunities in the region and increase the performance of its clients’ projects.

Thus, Anahí Raimondi assumes the position of Americas Marketing Capacity Manager. In her new role, she will be in charge of evaluating the capabilities of the Marketing Solutions team, assigning projects and monitoring the profitability and dedication of each of them at a regional level. She holds a degree in Public Relations from the Universidad Nacional de la Matanza in Argentina. She has more than eight years of experience in the firm, where prior to her new role she headed the Operations Department of Deep Digital.

On the other hand, Carmen Gardier has been appointed South Latam Marketing Solutions Senior Director. She will be responsible for leading the Marketing offering and will promote the development of new programs and projects in the South Latam region (comprising the firm’s operations in Argentina, Brazil, Chile, Ecuador and Peru). She is a sociologist from the Complutense University of Madrid and has more than 20 years of experience in advertising, content and digital marketing. She has been with the firm for more than nine years, leading projects in Brazil, Spain, Mexico and Peru. Her versatile approach and leadership in digital communications have been key in her career.

In addition, Adriana Becerril is appointed as Global Content Lab Lead, who will lead the global operations of the creative, design and production teams for both in-house and client projects from the Mexico office. She holds a degree in Marketing from the Universidad Tecnológica de Toluca and a degree in Computer Engineering from the Universidad Tecnológica de México. She has more than 10 years of experience in advertising and special projects management.

Finally, Luis Cadena will be the new Global Chief Financial Officer Marketing Solutions, who, from the Miami office, will be responsible for ensuring the quality and accuracy of the financial information of LLYC’s Marketing unit at a global level. He will also report on the area’s results to ensure profitability, allocate budgets and manage resources. Luis holds a Bachelor’s degree in Finance and Accounting from Radford University. He has more than 15 years of experience leading financial and operational areas in global organizations.

Following these appointments, Adolfo Corujo, Partner & Marketing Solutions CEO, commented: “Marketing Solutions is a strategic bet on which LLYC bases a very important part of its growth plans. We need to have the best talent to achieve our objectives and these appointments place top level professionals at the forefront of key areas to achieve them”.

This content is translated with AI.