LLYC Argentina hires María Eugenia Vargas as Managing Director

In a new step in its consolidation in the strategic communication consultancy firm market, LLYC Argentina has hired María Eugenia Vargas as the new Managing Director of the Buenos Aires office.

Vargas has more than 20 years of experience in the world of consultancy, heading up corporate and health communication projects, PR branding, crisis management and public affairs. She has also worked in Spain at different local agencies and at the start of her professional career, she worked as a press adviser for the two chambers of the Congress of the Nation.

Before joining LLYC, she was the Associate Director at Ketchum, where she also headed up the agency’s health practice, and was the Managing Director of JeffreyGroup Argentina.

In the words of Mariano Vila, Partner and Managing Director of the Southern Region, “the incorporation of María Eugenia reinforces our intention of taking on-board experienced talent in the sector with a complete knowledge of the market and of new solutions that we are developing for our clients at a time of intense growth for the firm. She joins a great team that in recent years had posted growth levels of more than 70%”.

According to Juan Carlos Gozzer, Partner and COO for Latin America, “the arrival of Maria Eugenia allows us to continue taking on-board senior talent for our project, with a broad vision of consultancy to respond in the best way to the challenges facing our clients in Argentina and Latin America“.

For Maria Eugenia Vargas, “I am very excited and pleased to join LLYC; this is a great professional challenge that responds to my passion for communication, and which I taken on with high expectations. I have come to bring my professional experience in the world of consultancy with a view to contributing to the development of the business and the talent of the operation in Argentina. My aim is to add value, new solutions and services that extend the offer at a time of great growth for the local office”.

LLYC is the leading communication and public affairs communication consultancy firm in Spain and Latin America. It is currently undertaking an ambitious Strategic Plan that seeks to double its size over the next four years. In 2021, it has undertaken three corporate operations to boost the two main drivers of the business – technology and creativity. In Spain, it has acquired the digital marketing consultancy firm Apache and the creative agency CHINA. In Mexico, it has acquired the predictive data agency BESO, with interests in Argentina. LLYC has been listed on the Spanish stock market since late July.