LLYC becomes a partner of IAB Spain

LLYC, a global Marketing and Corporate Affairs firm, has joined the ecosystem of partner agencies that integrates IAB Spain as part of its positioning and ongoing commitment to excellence and innovation in the digital sector. With this agreement, LLYC will be part of the world’s largest business association dedicated to communication, advertising and marketing, with presence in 47 countries.

In addition, as a prominent member of IAB, LLYC will participate in different working groups of this organization to shape with other industry leaders the future of the digital industry in Spain. The commissions in which the firm’s executives will be involved will be data, artificial intelligence, metaverse and web 3, digital audio, influencers, retail media & ecommerce, branded content, programmatic, native advertising, social networks, connected TV and online video.

Jesús Moradillo, Partner and Managing Director of Marketing Solutions Strategy Europe: “At LLYC we not only use the latest digital trends in our day-to-day business, but we are also committed to influencing their direction and leading innovation. Our participation in IAB allows us to play an active role in defining and driving the advertising industry in Spain. This agreement reinforces our commitment and investment in R&D&I for the development of advanced artificial intelligence solutions that transform the advertising industry, elevating our offering and the value we bring to our clients.”

IAB Spain acts as a representative and meeting point for the Spanish advertising industry. It promotes the proper regulation of the sector, sets standards, offers continuous training, provides information on the market and trends, and highlights the contribution of digital marketing to the socioeconomic development of the country.

This content is translated with AI.