LLYC together with Galderma winners at the AMCO 2023 Awards

TheLLYC Mexico operation together with Galderma have been recognized at the AMCO Awards 2023 for the project “The Power of Data Science in Beauty” in the category ‘Inter-External Communication Plan’.

For Luis Anaya, Senior Healthcare Director, Northern Region at LLYC “Getting an award like AMCO allowed us to see that we are on the right path to generate innovation in health issues, which we create and develop tailored for our clients, and that today allows them to have digital insights about their consumers or patients, for better decision making.”

The AMCO Awards, organized by the Mexican Association of Communicators, have become a benchmark recognizing the best practices in corporate communication in Mexico, rewarding the strategy and execution of the most outstanding projects for their level of creativity, innovation and effectiveness in the country..

About the campaign.

The campaign “The Power of Data Science in Beauty” focuses on the researchof artificial intelligence in the aesthetics industry in Mexico.

What was the challenge? Galderma found that the beauty market in the country had grown considerably before the pandemic (in 2018 it grew by 6 %), however when the pandemic arrived the aesthetic market became a big unknown, as business continued but there was no considerable growth.

How was it tackled? As a first step, Galderma decided to carry out research that would give it the most up-to-date data on consumers, clients and the medical community, in order to make a decision on whether to invest more in the sector. For the first time in the aesthetic market in Mexico, artificial intelligence was used to obtain Big Data to identify, through strategic digital mapping, all doctors who were talking about or performing an aesthetic/treatment.

What was achieved Thanks to artificial intelligence it was possible to understand the potential of the current market. In addition, Galderma was able to define its commercial strategies, expand its network of doctors, aestheticians and surgeons, who were performing this type of procedures at a national level and who had not been identified. What was achieved?