LLYC Partners Design the Company’s New Strategic Plan in Madrid

LLYC held its Annual Partners Meeting in Madrid, where the main priorities of the company’s new 2026-2028 Strategic Plan, focused on growth, were defined. The meeting, which coincided with the firm’s 30th anniversary, also served to review the transformation process carried out over the past year and a half, featuring an integrated Marketing and Corporate Affairs offering and a more agile and efficient organizational model.

The meeting, attended in person by all 34 Partners, took place in ESADE classrooms. Key topics discussed included the commitment to innovation, the need to continue attracting top talent, and offering clients bold proposals that enable them to adapt and grow in an uncertain environment. The sessions combined reflection, strategy, and purpose.

The plan was developed around the pillars of organization, human capital, service offerings, innovation, client challenges, the impact of artificial intelligence, and the commitment to continued growth.

LLYC founder José Antonio Llorente launched his own partners model in 2007, inviting the creation of a shared project that ensures professional development and a commitment to the most qualified talent.

“These have been three days where we were able to share an inspiring and bold vision, with messages of trust and shared growth, on how to continue driving the ideas that transform us. The best way to understand the future is to invent it. And we do it together with our clients, with excellence, ambition, and confidence,” said Alejandro Romero, Partner and Global CEO of LLYC.

Meanwhile, Francisco Sánchez-Rivas, Chairman of LLYC’s Board of Directors, noted: “In a market full of uncertainties, it is very important to have a plan—a clear roadmap that drives our growth, identifying our clients’ most important needs to support them in their main challenges. This plan will shape the next three years of our firm.”

The Partners Meeting also provided an opportunity to engage with LLYC’s clients and friends during a cocktail held at Forbes House, attended by over 400 people.