Sara Parias, LLYC’s new Senior Financial Director in the Andean Region

LLYC, the global communications, digital marketing, and public affairs consulting firm, has named Sara Parias the new Senior Financial Director for the Andean Region, which encompasses operations in Colombia, Ecuador, and Peru. 

Sara will be based in the Bogota office, where she will work next to Maria Esteve, Partner and Regional Managing Director, and will report directly to Thiago Bezerra, CFO of Latin America. She’ll oversee strategic development and finances, implementing impactful initiatives for business management in the region.

“Sara’s arrival reflects the firm’s dedication to upholding financial integrity throughout all stages of its business operations,” said Thiago Bezerra. “We are confident that her support will enable an even more effective and efficient management, positively impacting all aspects of our business.”

Parias has over ten years of professional experience in similar positions. She is a public accountant who graduated from the Corporación Unificada Nacional de Educación Superior. Additionally, she has two specialties in finance from Columbia University and Universidad Externado de Colombia. She also completed a Diploma in International Financial Reporting Standards (IFRS) from Universidad Externado de Colombia.

“I embark on a new adventure at LLYC with a vision that goes beyond the numbers: to become a strategic ally that drives progress in the Andean Region,” shared Sara Paria. “ I am delighted to contribute to the company’s success through innovation and a focus on sustainability so it can continue improving the world through communication.”

“Sara’s background and experience will be valuable for our business’s administrative and financial management, which is essential to growth,” added María Esteve.