What’s Up Health and Silver Health: can communication enhance the quality of life for older adults?

  • Trends
    Publications and Reports

The world’s population is aging rapidly, and the number of people over 60 is estimated to increase significantly in the coming decades. By 2050, it is projected to reach 2.1 billion, and by 2100, 3.2 billion. This demographic shift presents both opportunities and challenges for society, businesses, and the public sector. 

LLYC’s global Healthcare team recently launched ‘Silver Health,’ a new issue of their ‘What’s Up Health‘ platform, which explores the need to address the aging population’s wellbeing, challenges, and opportunities in the 21 century. ‘Silver Health’ highlights the tools and strategies available to integrate older adults into society, as well as the potential value they bring to the economy and family life. 

What tools do we have to integrate older adults into society? Can the aging population be seen as an opportunity for value creation? Can effective communication help improve the quality of life for this demographic?

It’s of utmost importance that everyone, including businesses, society, and the public sector, acknowledges the significance of improving and promoting the wellbeing of older adults. They play a crucial role in the economy and family life, and their active participation in society is highly valuable. Therefore, prioritizing projects of inclusion, participation, and medical care tailored to their needs is necessary to make them a valuable asset in our community.

The latest installment features a reflection by Ana Lluch, Healthcare Coordinator for LLYC Americas, who invites readers to consider the importance of promoting a dialogue about aging and the rights of older adults, ranging from healthcare to social inclusion.

The publication includes a survey of over 150 women by Giuliana Gregori, Director of Healthcare and Advocacy, and Caio Wagner, Senior Consultant of Healthcare and Advocacy at LLYC Brazil, exploring the lack of knowledge about menopause and climacteric and the need for greater awareness and support for women’s health between 35 and 65 years old. 

Finally, Iñaki Ortega, Director of LLYC Madrid, reflects on the longevity-focused economy and its potential to transform not only the lives of older adults but also the economic landscape. The longevity economy can attract investment and create new employment opportunities in sectors such as healthcare, tourism, and construction. 

Check out the full articles on our What’s Up Health platform to discover how we can all help support and promote the well-being of older adults in our communities!