The campaigns Rainbot, In Our Hands and Armbands of Hope have been awarded at the 2024 International Business Awards, also known as the Stevies, collecting a total of 6 wins, including three gold trophies. The Stevies not only award the best campaigns in business but they recognise the achievements and positive contributions of professionals worldwide, honoring accomplishments in all aspects of work life.
In Our Hands, a campaign in partnership with StepbyWater, transformed a dry Spanish lagoon into a land art installation by SAYPE, symbolizing that the future of water is in our hands and Armbands of Hope, an initiation created on World Cancer Day by the Spanish Association Against Cancer which replaced black armbands with green “Armbands of Hope,” symbolizing lives saved through increased cancer survival rates, both were awarded gold trophies for their great impact and significance in society.
Awarded Campaigns
- Armbands of Hope (Asociación Española Contra el Cáncer) – Communications or PR Campaign of the Year – Non-Profit / Charity – Gold
- Armbands of Hope (Asociación Española Contra el Cáncer) – Communications or PR Campaign of the Year – Low Budget (Under $10,000 / € 9,390) – Gold
- In Our Hands (StepbyWater) – Communications or PR Campaign of the Year – Digital Creativity – Gold
Rainbot, developed with Pride Connection México, is a pioneering digital activism tool that uses AI to transform hate speech against the LGBTIQ+ community into poems promoting love and acceptance. By analyzing over 169 million messages, Rainbot has reached 2.3 billion people and generated 637 media impacts globally. Beyond combating negativity, it fosters empathy, respect, and inclusion, showcasing our commitment to using technology for socially impactful communication and building a more inclusive society.
- Rainbot (Pride Connection México) – Communications or PR Campaign of the Year – Digital Creativity – Silver
- Rainbot (Pride Connection México) – Achievement in Diversity & Inclusion – Bronze
- Rainbot (Pride Connection México) – Best Use of Data to Drive Brand Strategy – Bronze
Congratulations to our clients and everyone involved. These awards reflect our shared commitment to creative innovation. Here’s to continuing to push boundaries together.
