Gemma Gutiérrez
Partner & Spain & Brussels Managing Director
As Co-Managing Director of the company in Spain and Brussels, Gemma puts her extensive background in marketing, strategy, and brand transformation at the service of a fully integrated offer. Her vision focuses on combining this expertise with the power of Artificial Intelligence, data, and corporate affairs to break down traditional silos, creating cross-cutting solutions that directly connect with consumers and accelerate client growth.
EXPERIENCE.
She brings a solid track record in marketing management and business growth after 16 years at Ogilvy, where she served as Managing Director for 5 years. She has led strategies for major brands such as Nestlé Group, Volkswagen Audi Spain, Laboratorios Cinfa, Vueling, CaixaBank, and Lidl. She holds a degree in Advertising and PR from UAB and a Master’s degree from ESIC. Additionally, she has academic experience as a lecturer at institutions such as UAB, UIC, BSM, and EAE Business School, where she directed the Master’s in Digital Marketing and Ecommerce.
BEYOND LLYC.
On a personal level, Gemma is passionate about holistic well-being and health care (mind, body, and spirituality), enjoying yoga, sports, and being in nature. She loves stories in any format—whether a book or a movie—and her ultimate place of peace is sitting on the sand looking at the sea.
