Sandra Ortiz Salazar, new Senior Director Business Development Corporate Affairs at LLYC Peru

Sandra Ortiz assumes the position of Senior Director of Business Developer of Corporate Affairs at LLYC Peru. In this position, she will be responsible for directing and strengthening corporate and crisis communication strategies, both internally and externally.

Sandra Ortiz, a communications professional with a Master’s degree in Media Practice from the University of Sydney, Australia, has more than 10 years of experience in communications for companies in various industries. She has created, designed, coordinated and managed communication strategies in the service of organizational reputation.

Her career at LLYC began in 2011 as a Consultant. In 2015, she assumed the role of Public Relations Coordinator at PwC Peru and, in 2017, she returned to LLYC as Senior Consultant. Her dedication and performance led her to be promoted to Manager of the Crisis and Litigation area in 2018, and in 2021 she assumed the Direction of this unit.

In his new role, he will be responsible for approaching and arranging CAAC’s offering in the Peruvian market, identifying challenges and offering solutions together with clients. In addition, he will connect the capabilities of Crisis and Risk, AAPP, Advocacy and Corporate Diplomacy, Reputation and Leadership, Financial Communication and Corporate Operations, Talent and Culture, and ESG.

“I take on this new challenge with the same humility and commitment with which I joined LLYC more than 10 years ago, and even more excited to continue adding to our new business model to successfully consolidate in each of our markets, for the benefit and satisfaction of our clients,” said Sandra Ortiz.

For María Esteve, Partner and Managing Director of Corporate Affairs for Latin America, “Sandra is a professional who understands the context in which companies and organizations in Peru are developing their activities to contribute to the development of the country and, thanks to her outstanding experience in Corporate Affairs, she has a great ability to connect challenges and opportunities that we can address or accelerate thanks to the capabilities that we now have at LLYC from our CAAC practice”.

For Daniel Titinger, Managing Director of LLYC Peru, “Sandra Ortiz is a key piece for the success of the LLYC Lima office. Her vast experience in consulting, her leadership skills and her work methodology, from which we all learn daily, make her an indispensable figure. She is not only a pleasure to work with, but also a source of tranquility for the team. Today, we celebrate her well-deserved promotion to a role that will give her even more visibility.”

This content is translated with AI.