BÉCALOS 2024: TRANSFORMING LIVES THROUGH EDUCATION

Fundación Televisa and Bécalos launch Bécalos 2024. This campaign seeks to raise funds for educational scholarships, showcasing the transformative impact of donations on talented young people in Mexico.

Creatively led by José Beker and Ignacio Márquez, the campaign changes the perception of donations, seeing them as investments in the future of students. The core message: “Take a good look at us. We are not ‘little bookworms’, we are lions and lionesses of knowledge. We are called young people with few resources, but our resources are unlimited. There is talent, we just need to support it!”

This message is conveyed through a short film directed by Enrique Begné and produced by Resident Films, broadcast on television and digital platforms. The visual identity and graphic design have been carefully crafted to reinforce the narrative and create an emotional connection with the audience.

José Beker highlights: “The new Bécalos 2024 campaign is an annual project that has brought us much joy. The phrase ‘There is talent, we just need to support it’ is already part of everyday life in Mexico, and we hope that this campaign will inspire and motivate many to join this important cause.”

Fundación Televisa, Bécalos and LLYC continue to innovate and demonstrate that together we can overcome any challenge, reaffirming our commitment to education and social development. With your support, scholarship recipients have unlimited potential.

This content is translated with AI.