Center Stage at PRovoke Global Summit 2024 and SABRE Awards Cocktail Reception

We played a key role at the PRovoke Global Summit 2024 and the Global SABRE Awards, the most significant event in the global communications industry, held in Washington, D.C., from October 28-30. On the first day of the Summit, our U.S. Chairman, Jeff Lambert, delivered a talk titled “Scaling Up: Growth Strategies for Independent Agencies,” where he shared key growth strategies and lessons learned throughout his career.

Jeff discussed his agency’s growth, highlighting a strategy that evolved from organic expansion to global scaling. Initially, he relied on internal innovations and acquisitions, eventually positioning his agency for acquisition by LLYC to facilitate international growth, especially in Latin America. Key to this expansion was Jeff Lambert’s involvement with PROI, a network that opened doors to global collaboration and market entry beyond the U.S.

Maintaining long-term client relationships proved essential for stability, as did cultivating a positive organizational culture. Lambert by LLYC emphasized alumni engagement and internal mobility as ways to boost team satisfaction and support professional growth. Innovation remains central to his approach; he cited the development of specialized products like retail investor platforms as effective in broadening services and attracting new clients. Together, these strategies underscore Lambert by LLYC’s holistic approach to sustained growth, prioritizing globalization, strong client relationships, and an adaptive, innovation-driven culture.

His participation, along with other global industry leaders, sparked meaningful dialogue on the future of independent agency growth, highlighting innovative and effective strategies for thriving in an increasingly competitive landscape.

In addition to Jeff’s talk, we were the exclusive sponsor of the Global SABRE Awards Cocktail Reception, held at the Grand Ballroom Foyer of the Hotel Washington. This event gathered industry professionals for an evening of networking and celebrating excellence in public relations worldwide.

This sponsorship provided us the opportunity to underscore our commitment to innovation and leadership in the communications sector, while engaging with top talent and global minds in the industry.

We remain committed to excellence and to being part of the events that shape the global communications agenda!