Silver Sponsors and Center Stage at PRovoke Global Summit 2025 with Mike Houston

We played a key role at the PRovoke Media 15th Global Summit, held at RPM Events in Chicago on November 3 and 4, 2025. Recognized as a premier event in the global communications calendar, the two-day Summit brought together senior practitioners to discuss the most pressing challenges and emerging opportunities in the profession.

As a Silver Sponsor, we engaged with top-tier speakers and delegates from around the world, while also participating in the Global SABRE Awards, which celebrated outstanding PR and marketing campaigns on a global scale.

On the first day, Mike Houston, Partner and U.S. CEO of LLYC, delivered a featured session titled “The Next Mindset: From Human Imagination to AI Interpretation,” sharing insights on how brands can navigate the rapidly evolving landscape of generative AI, emphasizing a strategy that blends human creativity with machine interpretation. He highlighted the development of “Machine Marketing,” a framework designed to train AI systems to understand and represent brand identity accurately, ensuring that automated outputs align with the intended brand message.

Central to his approach is optimizing brand visibility within large language models (LLMs) and other AI-driven “answer engines,” allowing brands to maintain control over how they are perceived in a world increasingly influenced by algorithms rather than direct human interaction. Houston also discussed the importance of designing content ecosystems that provide AI with the context and guidance needed to communicate brand values consistently.

He underscored that innovation and adaptability are critical for modern marketers, citing examples of how LLYC leverages AI-driven tools alongside traditional strategic communications to expand reach and deepen audience engagement. By combining technology with human insight, Houston illustrated how brands can remain relevant, authentic, and competitive in an AI-powered environment.

The session, attended by global communications leaders, sparked thought-provoking discussion on the future of brand strategy and AI, highlighting practical, forward-looking approaches for organizations aiming to thrive in an era of machine-mediated perception.

This sponsorship provided us the opportunity to reinforce our commitment to innovation and leadership in the communications sector, while engaging with top talent and global industry minds. We remain dedicated to excellence and to participating in the events that shape the global communications agenda.