Recognized among the Best Communication and Content Agencies at the Control Publicidad Awards 2025

We received three recognitions at the 2025 edition of the Control Publicidad Awards: the first prize in Branded Content for the Sosegá campaign by Alhambra, carried out by our colleagues at CHINA, part of LLYC; the third prize for Best Planner awarded to Patricia Cavada, Europe Branding & Planning Senior Director; and the third prize for Best Communication and Content Agency for LLYC. The gala took place on November 13 at the Intercontinental Hotel in Madrid, with the main leaders of the industry in attendance.

Brand communication continues to strengthen its role as a bridge between culture and innovation. A clear example is Sosegá, the campaign for Cervezas Alhambra, which—on the occasion of the brand’s centenary—presents an unprecedented project: the creation of a new flamenco style inspired by Granada, the brand’s birthplace and one of the deepest roots of our most universal art form. This work, awarded the prize for Branded Content, stands out for its unique approach: commemorating the 100 years of Cervezas Alhambra through a cultural tribute to Granada and bringing to life a new flamenco style that embodies the “unhurried” philosophy of both the city and the brand.

The trend is clear: brands that transcend traditional advertising by integrating heritage, music, and local storytelling are shaping the future of communication.

Additionally, Patricia Cavada, Europe Branding & Planning Senior Director, specialized in strategic planning, brand positioning, branding and marketing, was recognized with the Third Prize for Best Planner, reaffirming her ability to blend creativity, strategy, and cultural relevance.

With operations in more than 20 markets and a team dedicated to continuous innovation, LLYC reinforces its role as a benchmark in strategic communication and marketing.

Thank you to our teams, clients, and collaborators for making this possible!