José Villa de Freitas is LLYC’s new Senior Advisor

LLYC announces the addition of José Villa de Freitas to its Advisor Network as a Senior Advisor. With an outstanding career marked by strategic leadership in large organizations, the new advisor brings to LLYC and its clients a unique multidisciplinary vision and a proven ability in brand asset management, which are essential for facing today’s complex business and reputation challenges.

José Villa de Freitas is a marketing and brand management professional with a four-decade track record in major national and multinational companies. Throughout his career, he has held management roles in sectors such as banking, insurance, consumer goods, and automotive, overseeing complex organizational transformation processes. Recently, in 2026, he also took over the direction of the Branding & Business Summit at “Imagens de Marca.”

For Marlene Gaspar, Managing Director of LLYC: “The arrival of José Villa de Freitas reinforces our ambition to offer clients strategic advice with real impact. He brings the experience of someone who has led some of the largest brands in Portugal and a deep knowledge of financial marketing and brand asset management—essential skills for anticipating trends and helping organizations make solid decisions in an increasingly demanding context.

“It is with great enthusiasm that I join LLYC’s international network of advisors. In a context of accelerated change, the value of brands and their capacity for innovation are the pillars of business sustainability,” says José Villa de Freitas. “I hope to contribute to the growth of LLYC and its clients by bringing my experience in creating strategies that effectively connect brands with their audiences and results,” he concludes.

The integration of José Villa de Freitas strengthens LLYC’s Advisor Network, present in Portugal, Spain, the United States, and Latin America, which consists of more than 80 renowned members. In Portugal, the new Senior Advisor joins a group of renowned specialists that includes Conceição Zagalo, Fernando Neves de Almeida, Paulo Portas, Helena Forjaz, Rui Coutinho, and Luís Garcez.