It is no longer a secret to anyone that, according to the last polls, both the President and the Government have obtained the lowest approval ratings ever. For this reason, it is hard to believe that the communication strategy used until now has had any positive outcomes.
This article analyzes the necessity to understand the importance of communication nowadays and face a new way of communication with a more emphatic government that must be in contact with citizens.
Claudio Ramírez, Partner and General Manager of LLORENTE & CUENCA in Chile.
