“El mejor regalo” (The Best Gift) wins two awards at the Premios Comunicação Meios & Publicidade’22

Conducted jointly by the LLYC Lisboa team and Liberty Seguros, the “The Best Gift” campaign doubled down at the Comunicação Meios & Publicidade Awards, winning two awards in the Digital category under the Video and Social Media subcategories.

This sensitizing and emotionally charged campaign developed by the Corporate Communications teams in Spain and Portugal draws from Artificial Intelligence and the know-how of neurotechnology experts #BitBrain to demonstrate how words and displays of affection and tenderness affect people.

The campaign had an enormous impact in a context marred by the pandemic, in which the affection and presence of loved ones was (and still is) the best gift anyone could ever receive.

The M&P Communications Awards shine the spotlight on the top communications and PR initiatives by communications consultancies and companies. Winning these awards reflects LLYC’s commitment to disruptive creativity focused on efficient results.