A decade at #1: leading communication in a world that’s changing faster than ever

Ten consecutive years leading the “Top 100 Communication Consultancies and Agencies in Spain” ranking by El Publicista is not just an industry recognition: it is proof of how a profession evolves in constant motion.

During this decade, communication has shifted from being reactive to becoming a strategic tool to anticipate risks, build trust, and guide business decisions. 2025 is no exception — artificial intelligence, regulatory pressure, and geopolitical dynamics are completely reshaping the environment in which organizations operate.

As Jorge López Zafra points out in his interview published today in El Publicista: “Today communication enables more complex, faster, and more responsible decision-making. And that requires working differently: hybrid teams, complementary perspectives, analytical capacity, creativity, and a culture focused on impact.”

This year’s position, based on the evaluations of more than 300 professionals from companies across Spain, highlights precisely that way of working: flexible, integrated, collaborative, and prepared to anticipate the context.

Leading for a decade is an achievement. Leading what comes next is the real challenge. And we will continue doing so with the ambition to add value and to support organizations in an environment that demands new questions, new narratives, and new ways to influence.