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SectorHealthcare and Pharmaceutical Industry
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CountriesMexico
In a closed-door meeting, senior officials from health institutions and representatives from international and national companies gathered to participate in the Health Summit 2025: Challenges in Health Innovation and Digitalization in Mexico. Organized by LLYC’s Healthcare, Public Affairs and Marketing teams, this forum aimed to explore the opportunities and challenges facing the healthcare sector in an environment that increasingly demands technological solutions and cutting-edge strategies.
With the participation of companies such as Pfizer, AstraZeneca, GSK, Boehringer, Servier, UCB, Lilly, Pierre Fabre, Vantive, Grupo Sohin, and Auna, the event combined presentations with question-and-answer sessions, fostering close conversation and the exchange of lessons learned with the guest panelists.
An agenda focused on innovation and digitalization:
- Digital influence in the healthcare sector. Elizabeth Lavin, Founder and President of Oncoayuda, and Rodrigo Saucedo, Digital Health Leader at the Carlos Slim Foundation, highlighted how digital communities drive interaction and healthcare.
- Health Foresights. Alex Gallardo, Founder of AGCS Strategic Design l Studio Lab, explained the importance of anticipating trends and connecting key points to develop a long-term strategic vision.
- Case study: “The Most Natural Conversation.” Rodrigo Díaz, Head of Marketing at Galderma Aesthetics, and Valeria Escamilla, Digital Marketing at Galderma Aesthetics, together with Aisha Hamud (LLYC), shared the process and results of this campaign, demonstrating the relevance of a creative and planned approach.
- Health Café (Expansión Group podcast) live: “Doctor Google Does Not Exist.” Juana Ramírez, Founder, CEO & Chairwoman of Grupo SOHIN, and Dr. Fernando Castilleja, Founder and CEO of NuupHealth, analyzed how technology influences the search for medical information and addressed the future of healthcare in an increasingly digital environment.
Initiatives such as the Health Summit 2025 reinforce LLYC’s purpose of creating spaces of trust and bringing together knowledge from different perspectives to address the challenges facing the healthcare sector. Our commitment to our clients and society is based on developing solutions grounded in rigorous information, scenario anticipation and effective strategies that drive the transformation of healthcare.
