PRWeek Names Us Best Agency in Europe

We’ve been recognized as Best Agency in Europe (outside the UK) at the PRWeek Global Awards 2025, a distinction that honors not just the work we do — but the way we do it. In a year where the role of communication has never been more strategic, this recognition reinforces the path we’re on: building creative, data-driven, high-impact solutions with and for our clients.

Alongside the agency recognition, Free the Voices — our initiative with Monoceros Labs — was Highly Commended in Best Use of AI or PR Software. The project was also shortlisted in Best Campaign Latam, and our Global CEO, Alejandro Romero, was named a finalist in Global Professional of the Year.

Free the Voices: Pushing AI to be more inclusive
At the heart of Free the Voices is a challenge to the norm: what does it mean to be heard in a digital world? Working with over 1,200 LGBTIQ+ individuals across 12 countries, we created the first global repository of diverse synthetic voices — five identities developed using deep learning and acoustic modeling, in English, Spanish, and Portuguese.

The voices — Libertas, Castor, Fulu, Hatysa and Vega — are now available for use in everything from branded content to podcasts and virtual experiences. With over 5,000 media mentions, 136,000 impressions, and 15,000 audio downloads, the campaign has proven how inclusion and innovation go hand in hand.

Awards aren’t the goal — they’re a signal. They remind us that strategy, creativity, and execution matter when they lead to real impact. We’re proud of what we’ve achieved so far, and even more excited for what comes next.

This win also adds to the momentum we’ve seen in recent months, following our position in the Top 35 global PR agencies (PRWeek), recognition by Mergermarket as one of the top 10 M&A advisors worldwide, and our inclusion in Forbes’ list of the 100 Best Companies to Work For in Spain. Together, these milestones reflect the scale of our ambition and the trust we’ve earned from the people we work with.