Cristina Girão

As Head of Marketing Solutions at LLYC Portugal, Cristina specializes in transforming complex business challenges into high-impact brand narratives. Her leadership style balances organizational agility with creative excellence, steering her teams in the execution of award-winning national and international projects. Key highlights include iconic campaigns such as “Não fiques com ele” for APED, “Lobos são Homens Reais” for Dove Men, “Avós do Peito” for Dr. Bayard, “Joie de Vivre” for L’Oreal Professionnel, and the “Estrada Fora” web series for Bridgestone.

Experience.

She brings 14 years of experience within the company, building a multifaceted professional background that began in the commercial and marketing sectors of the wine industry. Later, she worked in the Institutional Communication and Public Relations department at Galp Energia, managing strategic partnerships and M&A processes. She holds a degree in Communication from the Catholic University of Lisbon, a Master’s in International Development and Cooperation from ISEG, and a Post-Graduate degree in Management from Catholic Lisbon SBE, establishing a strong foundation for guiding organizations through transformational periods.

Interests.

Cristina shares a deep connection with the arts in all their expressions. She finds her greatest sources of inspiration, relaxation, and enjoyment in creative disciplines such as painting, dancing, and acting.