Iván Pino Zas
Partner and Senior Director Strategy & AI
Iván Pino is part of the team of partners and senior directors responsible for innovating and developing comprehensive AI-based solutions to solve complex challenges in corporate reputation, brand narrative, public affairs, cultural change, and social license for the firm’s clients worldwide.
Experience.
In his 25-year professional career, Iván Pino has stood out for his innovative vision and creative contribution to Communication, Marketing, and Public Affairs. He is one of the pioneers of digital communication in the Spanish-speaking world since the early days of social media. In recent years, leading the Crisis and Risks practice in Europe and Corporate Affairs in Latin America, he has driven the integration of Artificial Intelligence into solutions designed through behavioral sciences, complexity theories, agility frameworks, and futures design.
Interests.
Iván is passionate about his family, loves his native Galicia, and is a die-hard Rock & Roll fan.
INSIGHTS OF Iván
Trend 11 Mar 2025
Bold leading and decision making