Salvador López García
Latam Digital Marketing Senior Director
As the lead for digital strategy across the region, Salvador orchestrates solutions that blend reputation building with sales acceleration in Latin America’s highly competitive environment. His role is defined by a strong business vision and P&L management, serving as a strategic partner for C-Suite executives (CEOs and CMOs) while providing agile responses to digital crises and market algorithm shifts.
EXPERIENCE.
He brings over a decade of experience in digital marketing and strategic leadership. Prior to joining the company, he served as Global Paid Media Director, managing multi-market budgets for global brands such as Coca-Cola, MERCK, and Kellogg’s. His background includes key roles at high-growth companies like Cabify and Aprende Institute, where he specialized in growth marketing and advanced analytics. He holds an MBA in Project Management and a Master’s degree in Marketing.
INTERESTS.
Salvador is passionate about continuous learning, particularly in Martech tools, Artificial Intelligence, and digital transformation. He is an active participant in leadership forums and industry events, viewing networking as an essential part of his professional life. Furthermore, his experience managing global markets has fostered a deep interest in travel and cultural exploration.