The main global businesses have understood that Corporate Responsibility, that is, the creation of a business model that promotes CSV: Creating Shared Value and RB: Responsible Business is not a secondary issue, but the only sustainable business management approach for the future. This model fosters the creation of value and highlights and enhances the qualitative advantage of companies.
A new need arises in this operative context: the media has to recognize this reality and, consequently, spend more quality time for issues related to this complex environment.
This is the main conclusion drawn from our study “Does the Press usually define Companies a Socially Responsible Organizations?” drafted by our Panamanian team seeking to understand the way in which the Panamanian media covers this new business context.
Javier Rosado, Partner and Managing Director at LLORENTE & CUENCA Panama
