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Welcome to the cookieless world: a threshold of regulations and technological changes

Trends

E-commerce

Legal
Sector

IT and Communications
Countries

Spain

Global

May 29 2024

This paper examines a transformation that has become crucially important in the digital marketing landscape: the transition to a cookieless environment. Find out which emerging solutions can help advertisers comply with privacy regulations and maintain the effectiveness of their campaigns in a cookieless environment.

You will also find answers to the following questions:

How are the GDPR and the Digital Markets Act (DMA) influencing data collection practices, and what strategies can companies implement to ensure regulatory compliance while optimizing their efforts?
What competitive advantages do companies gain by adopting advanced data analysis and campaign planning technologies in a cookieless environment with strict regulations?
What is the most effective end-to-end solution for marketing in a cookieless world?

Alondra Mota Tezanos
AdTech Manager for Paid & Performance Europe

Alejandra Islas
Adtech & Martech Lead Americas

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