Double Grand Prix and Gold at Lusófonos da Criatividade with Volkswagen and Dove Men+Care

We won three top honors at the Lusófonos da Criatividade Awards, the international festival that recognizes the very best of Portuguese-language creativity. Our work for Volkswagen in Brazil, “Kombi – Déjà Vu Launch,” earned two Grand Prix in Brand Activation – Public Space Activations and in Public Relations – Best Use of Influencers. In Portugal, our campaign for Dove Men+Care, “Os Lobos São Homens Reais,” received Gold for Best Use of Influencers in Public Relations. These results reinforce our commitment to creativity and innovation across the Lusophone world.

With Dove Men+Care, our mission was to bring men’s self-care and mental health into the mainstream in Portugal, a topic too long overlooked. “Os Lobos São Homens Reais” features the Portuguese Rugby Team as real-life faces of strength and vulnerability. Drawing from Portugal’s first-ever national study on the subject, we showcased authentic stories from Tomás Appleton, Martim Bello, and Manuel Cardoso Pinto, opening the conversation on balancing personal, professional, and emotional lives. Through multi-platform exposure, TV, streaming, cinema, OOH, and digital, we reached over 80% of our core audience every week and drove measurable business results for our client.

To Volkswagen, in Brazil, to launch their new museum,we decided to revive the footage of the Kombi, identifying people’s eyes and starting to create curiosity about the fact that the company was testing the classic car again inside their factory facilities. The car was driven through the city streets and highways in an enigmatic wrap as if it was a new model. The car was spotted and photos were taken by people, car enthusiasts and the specialized press. That started the conversation about the return of the icon. But instead of returning to production, the car was actually going to its final retirement home after years of work: the new Volkswagen Museum. We turned the car into a real-life teaser for the brand’s own history.

As fast as it was spotted, the car started a frenzy on social media. The image went from being a simple photo to a real meme. The camouflage pattern became iconic and was reproduced in various formats, even in fashion accessories and other products, creating an unexpected trend in the media.

Not only on the digital feeds, but it also became a hit on TV shows and news programs. People were trying to find out what was really going on. The mystery was solved only when the car arrived at the new museum. By then, the campaign had already achieved a massive spontaneous reach, proving that a simple car could tell a story that goes far beyond its own era, connecting generations and generations through the power of memory and its legacy in pop culture.

Congratulations to everyone involved in these projects, and to all those who, every day, help elevate the work we do. We move forward together, increasingly creative and increasingly strong on both sides of the Atlantic.