5 awards at El Ojo de Iberoamérica 2024

We have been recognised with five awards at the prestigious El Ojo de Iberoamérica 2024 festival, held in Buenos Aires from 13-15 November. These recognitions reflect our continuous effort to develop campaigns that connect with audiences and generate real impact in Latin America and Iberia.

Sopa de Señas, designed for La Moderna, received a Bronze at El Ojo Design. This campaign reinvented an everyday product by integrating the Mexican sign language alphabet into its packaging, accompanied by interactive resources such as a QR code. With more than 22 million people reached and 200,000 new learners, it significantly boosted inclusion.

Meanwhile, Ajedrez/Pareja, created for the Sitges International Fantastic Film Festival, was awarded a Bronze at El Ojo Film. Inspired by Hitchcock’s classic The Birds, this campaign captured the public’s attention and reinforced the festival’s prestige, increasing ticket sales by more than 10,000 over the previous year.

En Nuestras Manos, developed with StepbyWater, won a Silver at El Ojo Sustentable and a Bronze at El Tercer Ojo. It transformed a Spanish lagoon into a work of environmental art that not only generated more than 20 million views, but also mobilised more than 30 companies to return 10 billion litres of water to nature.

Rainbot, created in collaboration with Pride Connection Mexico, was awarded a Bronze in El Ojo Creative Data. This pioneering project uses advanced artificial intelligence to turn hate speech against the LGBTIQ+ community into poems that promote love and acceptance. With a reach of 2.3 billion people and 637 global media mentions, Rainbot acts as a catalyst for inclusion, driving fundamental conversations about empathy and respect.

These awards not only celebrate the trust our customers place in us, but also reinforce our commitment to developing projects that transcend and contribute to positive change.

Thank you to everyone who made this possible!

 

This content is translated with AI. Read article in its original language.