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TrendsCreativeReputation
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SectorOthers
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CountriesDominican Republic
As part of our regional commitment to connecting creativity, reputation, and marketing, we participated in the Effie Summit Dominican Republic 2025, organized by the Dominican Association of Commercial Communication Companies (ADECC). This forum, which has positioned itself as the most important gathering of the advertising industry in the country, brought together global leaders under the theme “Connecting Strategy, Creativity, and Measurement.”
Mauricio Guerrero, Chief Creative Officer for the Americas, shared a clear vision: bold ideas are the ones that transform. In his speech, he called on the industry to defend its own point of view, execute with agility, and use data not as a brake but as a catalyst for disruptive proposals. “Creativity is not in crisis. What is in crisis is the courage to bet on it,” he said.
During his presentation, Mauricio Guerrero presented the Free the Voices case study, a campaign that illustrates how the intelligent use of data can activate powerful and emotionally connected narratives. He also shared an unprecedented brand perception exercise developed with generative AI, demonstrating the creative potential of this technology applied to branding.
Our participation in forums such as the Effie Summit is part of our commitment to leading strategic thinking in spaces where the future of communication is debated. With more than a decade in the Dominican Republic, we are now a key player in the local ecosystem, accompanying brands that are committed to innovation, purpose, and effectiveness.
Our presence at forums such as the Effie Summit is part of our vision to contribute creative thinking, leadership, and strategic vision to spaces where the future of marketing is defined. With offices in the Dominican Republic for more than a decade, our firm is now a relevant player in the country’s reputation and communication ecosystem, accompanying leading brands in the region.
