“Mucho más que un ladrillo” wins at the 2025 Dircom Awards

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Jun 5 2025

Dircom held the 8th edition of the Dircom Ramón del Corral Awards, announcing the 21 winning projects that stand out for their excellence in corporate communication in Spain. The gala, held at the CaixaBank Príncipe Pío Theater in Madrid, brought together more than 800 professionals from the sector and was presented by comedian Mr. Corrales.

One of the most outstanding campaigns was “Mucho más que un ladrillo” (Much more than a brick), developed by La Paloma Cerámicas and LLYC, for which we received the award for Best Global Communication Strategy in SMEs, in the Special Categories. This campaign highlights some of the main trends in the sector:

  • Clear purpose: the company’s 45th anniversary was used to reposition facing bricks, highlighting their value in terms of sustainability, efficiency, and design.
  • Sustainability as a central message: the launch of Europe’s first eco-friendly brick was key to strengthening the brand’s positioning.
  • Combined use of channels: a commercial without digital effects, media relations, institutional meetings, and paid media generated awareness and commercial results.
  • Collaborative work: teams from different disciplines worked in a coordinated manner, demonstrating the importance of an integrated strategy.

The campaign achieved visibility in the national media and helped to renew the perception of a historic material through a focused and up-to-date communication strategy.

Congratulations to everyone who made this possible!

This award not only recognizes a great campaign, but also our ability to create real value through Marketing and Corporate Affairs.

 

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