Our “Rainbot” campaign wins at the SABRE Awards Latin America 2024

“Rainbot, our campaign developed in collaboration with Pride Connection Mexico, has been awarded in the Digital Campaign category at the prestigious SABRE Awards Latin America 2024.

This contest, which recognizes Excellence in Branding, Reputation and Engagement, brought together more than 25 industry leaders to evaluate the best campaigns in the region. The ceremony took place in São Paulo, Brazil, in partnership with the trade association ABRACOM.

“Rainbot” is a pioneering project in digital activism that uses generative artificial intelligence to transform hate messages against the LGBTIQ+ community into poems that promote love and inclusion. With an analysis of more than 169 million messages globally and an impact that has reached 2.3 billion people, Rainbot has become a catalyst for empathy and respect around the world.

This recognition reinforces our commitment to innovation and social responsibility, using technology to generate positive change and foster a more inclusive society.

Find out more about the inspiring Rainbot campaign here.

This content is translated with AI.