Our vision of the future of Digital Marketing at the Tech Show in Madrid

We were present as Gold sponsors at the Tech Show in Madrid, the event that is consolidating its position as ‘the benchmark event for executives and professionals in the cloud, cybersecurity, big data, AI, data centres, eCommerce and digital marketing sectors’. At IFEMA, we had the opportunity to showcase our innovations and share valuable knowledge about the trends that are shaping the future of digital marketing.

Inspiring keynotes: Marketplaces, the new search engines

One of the highlights was the presentation by Lucía Mariño, Retail Media Specialist, and Eva Martín, SEO Manager at LLYC, entitled ‘Marketplaces, the new search engines: How to position and boost your brand beyond Google’. In this talk, they explored how marketplaces have transformed online search, demanding comprehensive strategies beyond traditional search engines. Strategies to increase conversions, awareness and reputation were discussed, as well as new conversational search habits driven by artificial intelligence, which are transforming the way users search for information and interact with brands.

Round Table: How to sell emotions…

Thanks to our sponsorship, another highlight of the event was the round table moderated by Jesús Moradillo, our Managing Director of Marketing Solutions Strategy Europe and Global Managing Director of Growth & Transformation, with the participation of leading industry professionals such as Ana Martínez Madarnás from LOEWE, Elena Valdunquillo from Women’secret, Silvia Chaver Muñoz from LVMH, Yolanda Bayón de Diego from DÉCIMAS Group and Fátima Lerdo from SCALPERS. Jesús’ introduction of our latest marketing trends report was very well received, attracting many interested people to our stand.

An eye-catching stand

Our booth was the centre of attention, not only because of Jesús’ introduction to the latest marketing trends report, but also because of the interactions and connections generated with the event attendees, which exceeded 22,500 in total. The Madrid Tech Show was, without a doubt, a platform to showcase our commitment to the future of digital marketing and strengthen ties with industry professionals.

This content is translated with AI.