Portada Live 2025: Setting the agenda for AI and celebrating recognition at the Premios Portada

We participated in Portada Live 2025, one of the key events for marketing in Latin America. As sponsors, we had the opportunity to lead the workshop “The use of AI to improve the conversion funnel”, a space designed to share with brand leaders how artificial intelligence can enhance strategic decisions, generate actionable insights and optimize results at each stage of the funnel.

“Today more than ever, CMOs need to make decisions in real time and based on data. In this workshop we aim to show how a strategic approach to AI, focused on generating actionable insights, can make a real difference in conversion funnels,” said Javier Rosado, Partner and Managing Director of Marketing Strategy Solutions Americas.

Our participation in the event ended on a high at the Premios Portada awards ceremony, where we were recognized in the Audience Insights category for the La Conversación Más Natural campaign, developed together with our client Galderma.

“This recognition validates our commitment to listening more intelligently to our audiences. Working on a data-driven but deeply human campaign was key to connecting authentically with our audiences,” said Rodrigo Díaz, Aesthetics Marketing Head at Galderma.

This double milestone reinforces our commitment to developing marketing solutions that integrate data, strategy, creativity, paid media and influence to drive business results.