Recognised as the Best Communications and Content Agency at the Control Awards 2024

We have been recognised as the Best Communication and Content Agency, achieving 1st place in this category at the Control Awards 2024. This award endorses our ability to design innovative and effective strategies that transform communication in Spain and beyond.

Our campaign for Multiópticas, ‘Paseadores de Niños’, won 2nd place in the Best Campaign category. This initiative tackled the ‘silent pandemic’ of childhood myopia with wit and humour, using a disruptive approach that generated viral conversation and raised awareness of the importance of spending more time outdoors.

In the creative field, Rafa Antón, Founding Partner of CHINA part of LLYC and Global Creative Director of LLYC, was recognised with 2nd place in the Creative Director category. With more than two decades of experience, Rafa has led projects for top brands such as Coca-Cola, VISA and Loewe, establishing himself as a key figure in advertising creativity in Spain. This recognition underlines his continued impact on the industry and the creative excellence of CHINA part of LLYC.

For its part, CHINA part of LLYC won 2nd place in the Independent Agency category, standing out for its ability to develop campaigns that generate significant impact and redefine creative standards.

With a global presence in over 20 markets and a team committed to innovation, LLYC continues to demonstrate its leadership in strategic marketing and communications. This success reflects our vision of integrating creativity, data analytics and a results-driven approach into every project.

Thank you to our teams, clients and partners for making this possible!
 
 
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