Signs of Pride wins at the SABRE EMEA Awards

The SABRE EMEA Awards brought together some of the most relevant corporate reputation and communications work in the region, recognising projects that are redefining how brands operate in moments of cultural and financial complexity. This year, “Signs of Pride” was recognised as a winner, highlighting the strength and range of our work across societal narratives.

“Signs of Pride” was recognised in Specialist Audience – Multicultural Marketing for bringing activism back to the centre of Pride at a time of growing global pressure on LGBTIQ+ rights. The project revived original protest signs from early marches and returned them to Pride 2025, carried again by both pioneering activists and new generations, creating an intergenerational dialogue around the fragility of rights. With more than 500 participants across the Americas and Europe and amplification through a documentary featuring Ramón Linaza, it combined live action, storytelling, and an open archive to reignite debate on the need to actively defend social progress.

In addition to this recognition, PRovoke Media has recently included us in its list of The 60 Best Agencies in Europe 2026, further reinforcing the consistency and impact of our work across the region.

In a context like the SABRE EMEA Awards, where corporate reputation work is increasingly judged by its ability to move between culture, society, and markets, both cases stand out as examples of how communications can shape meaning beyond traditional narratives—where relevance, responsibility, and impact define reputation.

Congratulations to all the teams and collaborators who made these projects possible.