Successful AMKT board meeting at LLYC: A step forward for marketing in Spain

Our company became the epicenter of marketing in Spain by hosting the Board meeting of the Spanish Marketing Association (AMKT). This meeting brought together more than 30 CMOs of major brands and CEOs of leading consulting firms, offering an invaluable space to share ideas and analyze the trends that are shaping the direction of the industry in an increasingly competitive business environment.

One of the highlights of the meeting was the presentation of the new project of the Marketing Association of Spain, led by José Luis Arbeo, former CMO of BBVA and current CEO of AMKT. During the presentation, the evolution of the year was analyzed in depth, reviewing the main achievements and challenges faced by the sector. In addition, a space for debate was opened in which the new strategic lines that the Association will adopt after the incorporation of José Luis Arbeo to the General Management last July were discussed. This initiative promises to be a significant step towards strengthening the role of marketing in the business fabric and its impact on the digital economy.

After the formal session, attendees enjoyed an afterwork at LLYC’s offices, where, in a relaxed atmosphere with food and cocktails, they were able to connect, exchange ideas and discover new opportunities for collaboration.

 

The AMKT Council meeting at LLYC was an outstanding milestone for the marketing industry in Spain. The high rate of confirmations present underlines the great interest generated by this meeting, which not only achieved its objective of fostering learning and innovation, but also laid the foundations for building the future of marketing in Spain.

This content is translated with AI.