The Purple Check is one of the “100 Best Ideas” of the year

The Purple Check, our artificial intelligence launched in February 2024 to detect bias in language and better inform and comment on gender violence, has been recognized as one of the “100 Best Ideas ” in the awards of the Actualidad Económica supplement of El Mundo newspaper.

The Purple Check, detects bias in language and generates recommendations in line with the rules of good practice derived from the UNDP and MNRA guidelines for news and social networks to report on gender violence without promoting inequality and thus return the focus to communication.

This recognition highlights our commitment to gender equality by contributing, through innovation and creativity, to social progress. We join from our capabilities in Marketing and Corporate Affairs with the expertise of our professionals in Deep Learning, Data Analytics and our developments in AI.

Being one of this year’s “100 Best Ideas” motivates us to continue contributing, with disruptive ideas and the expertise of our professionals, to causes as relevant as gender equality.

For more information visit The Purple Check.

This content is translated with AI.