We are driving our commitment to AI: new global roles to continue consolidating future leadership

Strengthening leadership in artificial intelligence is now more than ever a strategic decision that defines our future and that of our clients. We have taken a decisive step with the appointments of Jesús Moradillo as Europe AI Strategy General Director and Fede Isuani as Americas AI Strategy General Director. This dual transversal leadership allows us to accelerate the design, development, and global scaling of the AI solutions portfolio, anticipating the real demands of the markets and positioning ourselves at the forefront of applied innovation in communication, marketing, and corporate affairs.

Our ambition for the coming years is to consolidate an artificial intelligence offering oriented towards products, with applicable and replicable solutions that directly impact our clients’ businesses. The ‘The Next Mindset’ strategy becomes tangible with the creation of an AI unit that, far from treating transformation as a passing trend, recognizes the arrival of a new paradigm: visibility, positioning, and reputation are no longer built just for people, but for algorithms and intelligent agents that interpret reality and influence decisions. Both general directors thus drive the evolution of AI in the company towards market-ready services, focusing on concrete and sustainable results, coordinating talent in strategy, creativity, technology, data, and corporate affairs.

For Fede Isuani, “AI is not a technological trend; it is an era change.” And Jesús Moradillo adds: “It is redefining the entire model of the relationship between organizations and their audiences.” Both profiles combine strategic and product vision with extensive experience in founding and leading innovative companies such as Apache and BESO, now integrated into LLYC. This unique know-how enables them to read the context and ensure the effective execution of new value proposals, supported by technical leaders such as Miguel Lucas (Senior Global Innovation Director) and Daniel Fernández Trejo (Managing Director of Deep Learning).

As part of our commitment, we invite you to delve deeper into our positioning and analysis in artificial intelligence through:

• Machine Marketing where we explore how machines are redefining high-precision marketing.
• Agentic Supremacy where we break down the power of intelligent agents in influence processes.
• The AI-Driven Consumer which addresses the upheaval in the consumption model
• Our podcast Esto es lo que AI, a meeting point for leading voices in innovation.

These pieces reflect the focus of our vision and are an opportunity to join a high-value conversation about the real impact of AI.

From our global structure, we thus reinforce a transversal collaboration model that connects product strategy, market adoption, and technical leadership. This organization allows us to anticipate trends, create value at scale, and integrate the best collective intelligence to transform today’s and tomorrow’s challenges into leadership opportunities.

If you want to be part of the leadership to come, get in touch with us so we can continue creating value together.