We obtained 1 silver and 2 bronzes in El Sol

May 31st was an outstanding day for LLYC at the El Sol Awards in Malaga, where four of our campaigns captured the attention and recognition of the jury, accumulating eight nominations in total. Three of these nominations became Silver and Bronze awards, underlining the effectiveness and creativity of our “In Our Hands” and “Bracelets of Hope” initiatives.

We extend this recognition to our clients and teams whose trust and courage are made tangible in projects such as these, which bring us so much joy.

Awarded Campaigns

In Our Hands (StepbyWater) – Silver

This project not only transformed a barren lagoon into a vibrant land art installation, but also captured over 20 million views and 10 million impressions. The initiative united more than 30 companies in a commitment to replenish 10 billion liters of water to nature, highlighting our dedication to environmental conservation and corporate responsibility.

• Media: Best use of large-format outdoor media: events and other major media.

Bracelets of Hope (Spanish Association Against Cancer) – Bronze

Launched on World Cancer Day, this campaign replaced the traditional black armbands with green, symbolizing hope and survival. It brought together more than 100,000 athletes and was seen live by more than one million people, generating a media impact valued at more than 10 million euros and producing 10 billion global impressions.

• Bronze in Media: Best use of outdoor on a small scale.
• Bronze in Innovation: Innovation under budget

In addition to these awards, we were finalists with other outstanding campaigns such as “Ajedrez ‘ for the Sitges Fantastic Film Festival and ’Rainbot ” in collaboration with Pride Connection Mexico.

Thanks to the entire LLYC team and to the Sun contest for constantly exploring new creative dimensions and for recognizing it among so many other powerful options.

This content is translated with AI.