We’ve returned from El Sol with 3 awards!

El Sol, known for setting the benchmark in Ibero-American creativity, gathered this year’s most outstanding projects in Málaga. With the Paseadores de Niños campaign, we return with a total of three awards: 1 Silver and 2 Bronze.

Paseadores de Niños for Multiópticas won Silver in Health Awareness and two Bronze awards in Media Impact and Social Platforms. Inspired by the “silent pandemic of childhood myopia”—which has grown 17.8% in Spain over the past six years—the campaign simulated a dog-walking service for kids. In just 48 hours, it sparked widespread conversation on social media, drawing attention from influencers like Laura Escanes and Tania Llasera. With over 120 million impressions and a reach of 10 million people, it led to a 140% increase in childhood myopia treatments and 130% more web traffic.

In addition, Sightwalks for Cemento Sol in Peru took home six awards, including two Grand Prix (Outdoor and Design). We participated as a contributing agency, supporting the development of an integrated strategy aimed at driving long-term impact. The project addressed accessibility issues for people with visual disabilities by turning Lima’s sidewalks into inclusive guides through tactile paving that signals nearby businesses and services.

Huge thanks to all the teams who made these achievements possible!