Tenerife Tourism embarks on a new journey with us

We have been awarded the contract by the Cabildo de Tenerife to lead the island’s advertising and communication campaigns. We will be responsible for designing and executing a comprehensive strategy aimed at strengthening Tenerife’s position as a leading tourist destination in the national and international market.

The contract, with an initial duration of one year and the possibility of extension for up to four more years, covers the planning, coordination, and management of marketing and communication actions that will have an impact on both B2B and B2C audiences. The lines of work include media campaigns, influencer activations, and awareness-raising actions for the brands “Turismo de Tenerife” and “Tenerife despierta emociones!” (Tenerife awakens emotions!).

“We are particularly excited to accompany Turismo de Tenerife in this challenge. This award highlights LLYC’s ability to activate integrated marketing and corporate affairs strategies with creativity, innovation and a focus on results. Our mission is to boost Tenerife’s presence in Spain and Portugal with actions that consolidate it as a benchmark and prestigious brand,” said Gemma Gutiérrez, Managing Director of Marketing Solutions at LLYC in Europe.

The goal is clear: to strengthen the brand image of Turismo de Tenerife and generate media impact that positions the island as a priority option for travelers in the Iberian Peninsula.

Our first action with Turismo de Tenerife took place during the Mutua Madrid Open, with a VIP area at the Caja Mágica that marked the beginning of this new stage. We coordinated the media and influencer strategy, institutional presence, and content production. It was a first glimpse of the type of initiatives we will be leading: integrated campaigns that combine creativity, visibility, and strategic execution across all channels.

This new milestone adds to the trust already placed in LLYC by brands such as Turespaña, IFEMA Madrid and Vodafone, and confirms that our commitment to a transformative offering is paying off. Today, marketing services already account for half of the firm’s business.