Luis Cordero, new Senior Director of Deep Learning at LLYC for LATAM

LLYC, the global marketing and corporate affairs firm, has appointed Luis Cordero as Senior Director of Deep Learning for LATAM. In his new role, he will be responsible for helping clients make better data-driven decisions; achieve deep understanding of the situations they face; provide them with technology infrastructure to improve the impact of strategies in the business and promote the development of new projects in the region.

With a strong background in leading companies such as McCann, Publicis Groupe and Wunderman Agency (Y&R Group) and in his previous role as Head of Data and Insights at Media.Monks LATAM, Luis worked with key markets in Latin America, including Brazil, Mexico, Argentina and Colombia, collaborating with leading brands in various sectors such as technology, entertainment and automotive.

Luis will be based in Mexico and will work alongside Federico Isuani, Partner and Managing Director of Marketing Solutions Americas; Daniel Fernandez Trejo, Managing Director of Deep Learning; and the General Managers of each operation.

On his arrival at LLYC, Luis Cordero says: “I am very excited to join this organisation with immense potential and vision for data and technology. Here, we are on a journey to redefine how brands and clients understand their business and connect with people, one insight at a time. With a collaborative vision that embraces innovation, creativity, data and strategy, focused on adding value to our clients’ core businesses.

Daniel Fernandez Trejo, CEO of Deep Learninga, added: “The addition of Luis to our team marks a significant milestone in the evolution of our data intelligence area, especially in the marketing space. His arrival reinforces our determination to lead growth and innovation, consolidating our commitment not only to corporate excellence, but also to the development of smarter, data-driven marketing strategies. We are convinced that his experience and vision will be fundamental to enhance our leadership in the industry and to reaffirm our commitment to cutting-edge marketing and communications”.

Luis Cordero holds a degree in Management, with a major in Finance and a minor in Marketing. He also has a specialisation in Marketing and Brand Management from the Universidad Anáhuac.

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