Adriana Becerril, New Latam Brand & Ad Lead

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Adriana Becerril assumes the role of Latam Brand & Ad Lead. From this position, she will be responsible for expanding the Advertising, Digital Influence, and Consumer Engagement service offerings across all operations in Latin America North and South.

With over 10 years of experience in the advertising and digital marketing sector, Adriana will lead the development of comprehensive strategies for brands to connect with their audiences creatively and meaningfully.

“At Brand & Ad, we strive to deeply understand our clients’ goals to design powerful narratives. We provide a comprehensive service, from innovative campaigns and design to strategic implementation through social media, influence, and meaningful consumer interactions,” commented Adriana Becerril.

Regarding her new role, Adriana emphasized the importance of teamwork, stating that “being a team player is not just a way of working, but a way of life. I will focus on enhancing the capabilities of our talented regional team to deliver the best possible experience to our clients.”

According to Federico Isuani, Partner and General Director of Marketing Solutions Americas at LLYC: “Adriana has been instrumental in the growth of our advertising projects, first in Mexico, and now in the region. Her operational analysis skills and ability to anticipate project needs have made her a valuable ally to our clients, fostering their loyalty over the years. I am confident that Adri will take our Branding and Advertising services to new heights in this important new position within LLYC Marketing Solutions.”

This content is translated with AI.