Alejandra Aljure takes over as General Manager of LLYC in Colombia

LLYC, the global communications, digital marketing and public affairs consultancy, announces the promotion of Alejandra Aljure as the new General Manager for the Colombian operation, with the aim of further enhancing its leadership in the market, as well as its commercial bet based on the crossover between technology and creativity in corporate communications, public affairs and marketing.

Alejandra has more than 14 years of experience leading corporate communications, crisis and engagement projects for various brands and sectors in the country. For the last six years she has worked for the firm and since November 2022, she has been the Director of Operations for LLYC Colombia.

“Colombia is a market in which we are growing at double digits and at the same time still has immense potential for LLYC and Alejandra is a professional who is focused on adding value and has developed her career together with our clients and team, I am sure she is the leader we need to continue the path of sustained growth of the operation,” adds María Esteve, Partner and Managing Director for the Andean Region of LLYC.

For her part, Alejandra Aljure emphasizes: “At LLYC, we have a firm commitment to continue delivering to the market a differential offer in which the talent of our people, innovation, creativity and technology are integrated to meet the most relevant challenges in communication, public affairs and marketing of major brands in Colombia“.

Alejandra assumes the responsibility of leading the performance of the operation, as well as driving LLYC’s solutions offering in Colombia, working hand in hand with a management team with extensive experience and industry benchmarks.