beBartlet and LLYC conclude a period of collaboration to continue strengthening their strategic priorities in parallel

LLYC, the global marketing and corporate affairs firm, and beBartlet, the first public advocacy firm, have concluded a successful collaboration to continue strengthening their strategic priorities in parallel. LLYC’s entry as a minority partner in beBartlet in December 2020, one year after its creation, was a commitment to innovation in the public advocacy sector, recognizing the value and need for talent in this field.

Since then, and in parallel with beBartlet’s growth, LLYC has gradually reduced its minority stake in the firm, completing its divestment process and now entering a new phase in which both companies will continue to develop their strategic priorities independently.

“It has been a period of shared successes and mutual learning alongside LLYC, a benchmark for the entire sector. At beBartlet, we are moving towards a new stage of maturity aimed at continuing to consolidate our position as one of the leading firms specializing in public affairs in Spain and generating new growth opportunities for our internal talent,” said Adrian Jofre Bosch, partner and president of beBartlet.

Alejandro Romero, CEO of LLYC, adds: “At LLYC, we have always believed in innovative projects and the talent that drives them, as has been the case with beBartlet. Our investment was a demonstration of that commitment. Having reached this stage of maturity, it is the ideal time to go our separate ways, while focusing on other strategic priorities. We end this stage proud of what we have built together.”

For LLYC, this transaction has meant not only a boost to innovation in the public affairs sector, but also a successful exit from a non-strategic asset, which will contribute positively to the 2025 financial results and reaffirms its ability to create value and reinvest capital in other strategic priorities.

For its part, beBartlet will strengthen its growth in the field of public advocacy, as part of its strategic priority, with a strong European conviction and consolidating a distinctive model in the sector through a scientific and democratic approach.